{"id":1007,"date":"2026-05-30T09:37:16","date_gmt":"2026-05-30T09:37:16","guid":{"rendered":"https:\/\/baltderma.com\/toode\/brightening-vitamin-c-serum-next-gen\/"},"modified":"2026-07-03T19:29:16","modified_gmt":"2026-07-03T19:29:16","slug":"brightening-vitamin-c-serum-next-gen","status":"publish","type":"product","link":"https:\/\/baltderma.com\/en\/toode\/instytutum\/brightening-vitamin-c-serum-next-gen\/","title":{"rendered":"Brightening Vitamin C Serum Next-Gen"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Brightening Vitamin C Serum Next-Gen by INSTYTUTUM<\/strong> &#8211; a super-concentrated vitamin C serum for radiance, firmness and a more even skin tone. The formula combines five active ingredients that work in synergy: helping reduce the appearance of pigmentation, refresh the complexion, improve smoothness and restore a denser, well-cared-for and replenished look to the skin.<\/p>\n<p class=\"isSelectedEnd\"><strong>Powerful active synergy for visible skin transformation<\/strong><\/p>\n<p class=\"isSelectedEnd\">Brightening Vitamin C Serum Next-Gen combines 15% THD Vitamin C, 3% niacinamide, 2.5% Tripeptide-5, vitamin E and oleanolic acid. This combination targets dullness, uneven tone, post-acne marks and reduced firmness. The stable form of vitamin C helps restore brightness and freshness, niacinamide supports a more even tone, while the peptide complex enhances the feeling of density, smoothness and elasticity.<\/p>\n<p class=\"isSelectedEnd\"><strong>INSIDE &amp; OUT Technology and smart vitamin C delivery<\/strong><\/p>\n<p class=\"isSelectedEnd\">The serum is developed with INSIDE &amp; OUT Technology &#8211; an active-synergy technology that works on three levels: cellular, tissue and surface. The formula uses two vitamin C transport pathways &#8211; SVCT and GLUT &#8211; helping the active ingredient integrate more effectively into the skin\u2019s processes. Thanks to this, the product works not only on the surface, but also supports deeper renewal, radiance and anti-aging correction.<\/p>\n<p class=\"isSelectedEnd\"><strong>Nourishment, hydration and barrier support<\/strong><\/p>\n<p class=\"isSelectedEnd\">The Barrier &amp; Protection Complex with 3% squalane, 2% multimolecular hyaluronic acid and African tree Enantia Chlorantha bark extract helps soften the skin, retain moisture and maintain comfort while using an active serum. The lightweight texture absorbs quickly, leaves no sticky feeling and fits easily into daily care when the skin needs a visible result without heaviness.<\/p>\n<p class=\"isSelectedEnd\"><strong>Result<\/strong><\/p>\n<p class=\"isSelectedEnd\">The skin looks more radiant, dense, smooth and firm. The tone appears more even, pigmentation and post-acne marks look less visible, while the face gains a fresh, well-cared-for and more youthful appearance.<\/p>\n<p class=\"isSelectedEnd\"><strong>Who it is suitable for<\/strong><\/p>\n<p class=\"isSelectedEnd\">For skin with dullness, pigmentation, post-acne marks, uneven tone, reduced firmness and first age-related changes. Suitable for those who need a powerful vitamin C serum for radiance, anti-aging correction, deep nourishment and a more even complexion.<\/p>\n<p><strong>Size:<\/strong> 30 ml<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"isSelectedEnd\">Super-concentrated vitamin C serum<\/p>\n<h2 class=\"isSelectedEnd\"><strong>INSTYTUTUM &#8211; Brightening Vitamin C Serum Next-Gen Benefits<\/strong><\/h2>\n<p class=\"isSelectedEnd\">\u25b8 Intensely brightens tone and pigmentation<br \/>\n\u25b8 Boosts skin firmness and density<br \/>\n\u25b8 Gives the face visible radiance<br \/>\n\u25b8 Reduces post-acne marks and dullness<br \/>\n\u25b8 Deeply nourishes without stickiness<\/p>\n","protected":false},"featured_media":1008,"template":"","meta":{"_acf_changed":false},"skin_concern":[],"product_brand":[114],"product_cat":[74,75,80,85,87],"product_tag":[],"class_list":["post-1007","product","type-product","status-publish","has-post-thumbnail","product_brand-instytutum","product_cat-hydration-en","product_cat-pigmentation-en","product_cat-serum-en","product_cat-skin-aging-en","product_cat-vitamin-c-en","first","instock","shipping-taxable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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